Catherine Hamrick
Senior Content Creator, Editor, Storyteller, Author | Business, Higher Ed, Lifestyle | Words matter . . . if you cut through the noise to connect people with transformative experiences and services.
- Role
- Copywriter and Content Strategist at Berry College
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Catherine Hamrick
My experience spans B2B and B2C communications for various demographics, from business…
Experience
Copywriter and Content Strategist
Jan 2019 — Present · Rome, GA, US
After working as a senior editor (magazines and books), communications professional (academic and corporate settings), and university instructor (business communication/writing), I relocated to the South where I began my career as an advertising copywriter. I transitioned from my role as a corporate copywriter to my current position. • Craft/update marketing content for enrollment management/admission, including 50+ major sheets, 100+ emails for yearly recruitment campaigns, brochures, direct mail, and executive letters• Manage Berry Stories (assigning, producing, and editing 45 online profiles of students and alumni per year)• Write web pages for academic programs, admission/enrollment management, and scholarships• Develop video content in collaboration with photography/videography team• Write scripts for ads and cornerstone videos such as YouVisit virtual tour of college• Produce print pieces for other departments • Edit or write first-year orientation communications/email content for departments connecting with first-year students and their families• Review/edit digital and print content for marketing and communications, enrollment management/admissions, and external agencies to ensure follow-through on branding• Source and create content for environmental design projects across campus (e.g, displays in business school, science building, animal science building) that tell the stories of successful students and alumni• Mentor and train students who work for the marketing and communications team (storytelling, brand journalism, editing, and proofreading)Part of award-winning team that placed among top three finalists for the 2022 American Marketing Association Foundation Higher Education Team Award and as one of two winners of RNL\'s 2022 Peter S. Bryant Marketing & Recruitment Excellence Award.
Education
University of North Carolina at Chapel Hill
Graduate Studies in Comparative Literature (36 hours/literary criticism and French)
Birmingham-Southern College
B.A.
University of Montevallo
M.A.
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