Catherine Hess

About Catherine Hess

Highly accomplished marketing director with 10+ years of experience leading teams in execution of high-level public relations and marketing communications policy from conception to implementation. Proven ability to lead teams across the globe in execution of marketing campaigns, press coverage and outreach campaigns, public relations campaigns, and civil affairs projects. Unique blend of communications skills and technology skills to ensure effective results.

Experience

1. Marketing Director

   Ony Glo, Inc

   Feb 2022 — Present · Santa Ana, CA, US

   Responsible for the strategy, management of multi-channel marketing for a busy mortgage lender across 4 DBA\'s. Responsible for building a marketing strategy from the ground up, adapting to the challenges of a turbulent rate marketCreated and managed a budget for all marketing activities and channels Served as CRM administrator for Surefire, Total Expert and Jungo/ Salesforce, working to refine all elements of lead generation, sales support and marketing automationManaged technologies such as Zapier, Twilio, Maxwell, and NiceCX to facilitate the flow of information between lead generation systems, Encompass, and the CRMCreated compelling email marketing campaigns supported by social media campaigns Created an advertising program to aggressively expand our lead generationBrought SEO in house and managed link building and organic SEO efforts Created content for our sales team including custom landing pages, microsites, flyers, social media pieces, and event brandingEngaged in initial hire and ongoing training in the different technologies necessary for sales to perform their jobs wellManaged a website refresh for the parent company and all website updates across each DBADeveloped a partnership with Compliance and Ops to drive broker approvals, improve timely information for sales, and moreReported directly to both the EVP and the CEO, keeping them abreast of successful marketing efforts

Education

• University of Southern California

  M.A., Public Diplomacy

  2007 — 2009

• University of Southern California

  B.A., International Relations

  2005 — 2007

• Pasadena City College

  Certificate/AA, Paralegal/ Legal Assisting

  2003 — 2005

Skills

• Public Policy
• Proposal Writing
• Newsletters
• Public Affairs
• Integrated Marketing
• Press Releases
• Government
• Nonprofits
• Strategic Public Relations Planning
• Strategy
• Research
• Editing
• Strategic Communications
• Nonprofit Organizations
• Strategic Planning
• Social Media
• Account Management
• Marketing Communications
• Facebook
• International Relations
• Computer-Savvy
• Project Management
• Writing
• Marketing
• Online Marketing
• Policy
• Management
• Email Marketing
• Manage Client Relationships
• Blogging
• Languages
• Speech Writing
• SEO
• Public Relations
• Media Relations
• Event Management
• Crm
• Business Development
• Analysis
• Search Engine Optimization (SEO)