Catherine Yi
Principal Product Manager - Zillow
- Role
- Principal Product Manager at Zillow
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Catherine Yi
Experience in product management, primary responsibilities include: 1) building roadmap and writing requirements for developers and UX, 2) using data to find balance between speed for business and customer needs through P0 features, 3) revisiting roadmap and requirements bi-weekly to implement learnings from research and A/B experiments, 4) driving alignment with cross-functional teams/partners• Product marketing, owning strategy and execution in every part of the customer journey from awareness to post purchase. Use customer research and A/B experiments to: 1) identify buyer personas, 2) their most important offsite and onsite channels for awareness/discovery, 3) optimize CTR and conversion with the right message and product descriptions, and 4) drive DSI and engagement post purchase. • Experience in C-level strategy doc development and reviews. Comfortable leading SVP/VP/Director reviews.
Experience
Principal Product Manager
Feb 2025 — Present
Education
University of Illinois Chicago
Bachelor Degree, Business Marketing
Skills
- Marketing
- Microsoft Office
- Email Marketing
- Advertising
- Public Relations
- Market Planning
- Account Management
- Social Media Marketing
- Microsoft Excel
- Process Improvement
- Online Advertising
- Market Research
- Marketing Communications
- Digital Marketing
- Research
- Photoshop
- Marketing Strategy
- Digital Strategy
- Social Media
- Corporate Communications
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