Catherine Castro
- Role
- Director of Campaign Analytics at Ad Council
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Catherine Castro
Results-oriented data professional with over 5 years of experience driving impactful…
Experience
Director of Campaign Analytics
Nov 2021 — Present
Drastically improved department’s reporting efficiency by automating GA4 data, through an integration with BigQuery, and various digital media platform reports in Looker Studio - Improved engagement with client website tools +32% by providing digital product team with data-informed opportunities for UX redesign, informing campaign’s display banner redesign, and partnering with market research and digital product teams to conduct website usability testing - Led GDPR and CCPA compliance for iOS 14 updates by de-risking data collection with in-house legal team, in close collaboration with digital product team - Continuously train and manage team responsible for educating clients on campaign performance across multiple audiences and locating optimization opportunities across websites, ad operations, media publishers, and campaign flights - Revamped the campaign evaluation framework applied across all 27 active campaigns that is used to evaluate and measure organizational success to the company board
Skills
- Customer Service
- Microsoft Word
- Microsoft Office
- Project Management
- Marketing
- Research
- Jmp
- Powerpoint
- Team Building
- Event Planning
- Mailchimp
- Mentorship
- Leadership
- Social Media
- Microsoft Excel
- Public Speaking
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