Cathy Z.
Marketing Leader at Leopard Imaging
- Role
- Marketing Lead at Leopard Imaging Inc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Cathy Z.
A product marketer; An anthropologist focusing on human behaviors; A linguist interested in cross-cultural pragmatics; A comedian bringing laughs to friends. Happy to meet interesting people and know more interesting products!
Experience
Marketing Lead
May 2020 — Present · San Francisco, CA, US
Built the U.S. and China marketing team and work as full stack marketing lead ∙ Business development for OEM product lines ∙ Manage partnerships with tier one auto companies, sensor providers such as Sony and Onsemi, platform partners, such as NVIDIA, Ambarella etc. ∙ Lead market research on the industry of IoT, Autonomous driving, drone, and Iot for potential customers on embedded camera projects ∙ Lead China marketing branding and campaigns ∙ Lead marketing campaigns for AI Thermal Cameras, Stereo 3D Camera, and AWS related products ∙ Internally, collaborate with software and hardware engineers, PMs, and sales from industry intelligence marketing research, product roadmaps, prototyping, product naming, marketing campaign, PR, product launch, to live demos. ∙ Externally, work with designers to create marketing material: prints, websites, webinar events, video, case study to promote new products ∙ Oversee enterprise customer relations and improve company branding with monthly newsletter, website news and social media management ∙ Track and analyze data of marketing campaigns
Education
Stanford University
Master of Arts (M.A.), Anthropology (East Asian Languages and Cultures)
2015 — 2017
Harvard University
Visiting Scholar, Comparative Literature
Peking University
Master of Arts (M.A.), Theoretical linguistics
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