Catherine Wolpe

About Catherine Wolpe

Strategic GM and brand leader with 17+ yrs of experience steering iconic and high-growth consumer brands across beauty, wellness, sport, tech & lifestyle. P&L, team, and brand strategy expert. Known for driving revenue growth, market expansion, and cultural relevance through operational excellence and breakthrough brand strategy & creative. Currently General Manager at Billie, leading entire cross-functional org across Marketing, Product, Tech, Retail, Ops, and Finance. Full P&L ownership delivering double-digit revenue and market share gains in a declining category. Drive company-wide strategy across product innovation, omnichannel expansion, brand expression and operational optimization. Core Expertise: • P&L Ownership – Strategic and financial leadership to scale growth and profitability • Brand Strategy & Marketing – Award-winning, consumer-first storytelling from insight to execution • Team Leadership – Build, retain, and inspire high-performance teams • Growth Strategy – Innovation, retail expansion, and digital acceleration Select Highlights: — At Billie: Led rapid growth phases, scaling brand through DTC-to-retail transition, international expansion, and acquisition. Launched viral campaigns and new categories. Built brand strategy and creative initiatives that became best-practice examples for parent company. — At Apple: Led global marketing for Apple Watch launch. Drove process and infrastructure for Marcom\'s first internally generated advertising efforts. Managed agency Media Arts Lab on marquee campaigns including Mac 30 Years. — At Top-tier Agencies, Wieden+Kennedy and Anomaly: Drove business and brand strategy for Nike, Dick’s Sporting Goods, Converse, Diageo, and more—leading culturally resonant, award-winning campaigns. Industry specialties include: Strategic Planning | Commercial Operations | Product Innovation | Brand Management | Team Development | Revenue & Market Share Growth | Consumer Research | Creative Strategy & Execution | Retail Distribution | Digital Marketing | P&L Management & Ownership Let’s connect if you’re building bold, culturally-driven brands in beauty, wellness, lifestyle, or fitness—and want to create meaningful impact at scale. Actively exploring advisory and board opportunities where I can bring deep expertise in brand building, growth strategy, consumer insight, and organizational leadership to early-stage or growth-focused consumer companies.

Experience

1. Chief Marketing Officer

   Bandit

   Jan 2026 — Present

   Evolve Running.@banditrunning •

Education

• Princeton University

  Bachelor’s Degree

Skills

• Interactive Marketing
• Brand Development
• Interactive Advertising
• Brand Architecture
• Digital Strategy
• Advertising
• Marketing Strategy
• Social Media
• Marketing Communications
• Digital Marketing
• Integrated Marketing
• Creative Strategy
• Online Advertising
• Strategy
• Digital Media
• Content Strategy
• Creative Direction
• Mobile Marketing
• Social Media Marketing