Catherine Wignall
Founder @Human But Better
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WORK HISTORY
Founder @Human But Better
Leading a collective of multidisciplined specialists across all aspects of business transformation (technology, data, process and change management) integrated with a team of business coaches and therapists, to deliver sustainable ‘human-first’ change for both organisations & individuals.Services include all aspects of operational business transformation from strategy development to delivery, plus people-led change initiatives and services to support an organisation’s most valuable asset, its people, to effectively adapt and thrive in the changing environment.
EDUCATION
De Montfort University
BA HONS, Marketing
ABOUT CATHERINE WIGNALL
I operate at the intersection of psychology, leadership and transformation — combining clinical depth with board-level digital and organisational expertise.I am a Counselling Psychotherapist, Clinical Supervisor and founder, building organisations that integrate psychological insight with digital innovation and commercial strategy. Alongside leading my own business from the ground up, I have delivered complex cultural and digital transformation programmes within FTSE 50 organisations, partnering with executive teams to drive measurable, enterprise-wide impact.My work is shaped by a core belief: sustainable transformation is never purely structural or technological — it is psychological.I bring expertise across organisational design, strategic planning, innovation and executive stakeholder leadership, aligning vision, culture and performance to create tangible business results. I am inherently entrepreneurial and commercially astute, with demonstrable success operating at senior and board level.In parallel with executive transformation work, I practise as a psychotherapist, provide clinical supervision, and teach and develop the next generation of counsellors. This dual perspective enables me to bridge emotional intelligence with commercial rigour — translating digital concepts for leaders, and strategic clarity for technical teams.My cross-sector experience spans Media, FMCG, Tech, Retail, eCommerce and Banking across both B2B and B2C environments. Known for big-picture thinking and disciplined execution, I support organisations and individuals to navigate complexity, culture and change in a way that is both performance-driven and psychologically informed.Portfolio Expertise• Organisational Design & Strategic Business Planning• Cultural & Digital Transformation• Executive Leadership & Stakeholder Management• Governance, Risk & Control• Financial & P&L Management• Brand Strategy & Marketing (B2B & B2C)• Media & Communications Strategy• Paid & Organic Media, PPC & SEO• Data, Analytics & AI• Customer Experience & Data Segmentation• Research (Qualitative & Quantitative)• Change & Project Management• CRM, Agency & Contract Management• Negotiation & Persuasion• Counselling & Psychotherapy• Clinical Supervision• Teaching & Developing Counsellors• Coaching & Leadership Development• Keynote Speaking
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