Catherine Viau

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATHERINE VIAU

Accomplished bilingual and versatile Digital & Technology Executive with over two decades of leadership across public and private sectors—spanning web channels ownership, ecommerce, platform strategy, web operations, and digital identity. I specialize in driving complex transformations that align customer expectations, enterprise priorities, and regulatory requirements into scalable, trusted digital ecosystems. I’ve led enterprise-scale ecommerce and strategic business initiatives, combining digital product leadership with operational execution to drive growth and performance. My expertise spans digital product ownership, platform implementation and delivery, and customer-centric design—bringing new capabilities to market while enabling enterprise-wide adoption. Throughout my career, I’ve overseen various teams ranging from 10 professionals to over 200 employees—including operations, customer care, tier-2 support, social media, product, analytics, and digital employees. I’ve helped shape end-to-end customer journeys, orchestrated operational transitions with zero disruption, and embedded agile methodologies to accelerate delivery across high-impact programs. I’ve successfully led the implementation of foundational platforms—including but not limited to Digital Asset Management systems, identity-as-a-service products, analytics frameworks, web properties governance model, and tagging/data governance tools—to support both internal delivery teams and external customer experiences. Executive Strengths • Digital Product Ownership & Lifecycle Management • Platform Implementation & Enterprise Enablement • Agile Delivery (Scrum, SAFe) & Cross-Functional Leadership • Identity & Trust Technologies (ID proofing, Authentication) • Digital Strategy, Channel Governance & UX Optimization • Data Governance, Analytics Strategy & Compliance (Security, Privacy) • P&L and Operations Management | Change Leadership • Culture Building & High-Performing Team Development I bring strategic clarity, operational discipline, and a systems-thinking mindset to every initiative—bridging innovation with resilience and always advancing outcomes that matter to customers, teams, and the business.