Catherine T.
Customer Experience Manager @BASF
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WORK HISTORY
Customer Experience Manager @BASF
EDUCATION
Arden University
BA (Hons)
University of Wales Trinity Saint David
HND Business & Finance
ABOUT CATHERINE T.
Strategic CRM & Commercial Enablement Leader | Salesforce Advocate | Business Transformation Partner | AI Champion | Sigma Six White BeltForward-thinking CRM and commercial strategy leader with expertise in Salesforce Sales Cloud, AI integration, and business transformation. Skilled in enabling teams, driving adoption, and delivering measurable impact through data-led decision-making and agile methodology.Proven success in: • Global collaboration: Partnering with cross-functional teams across the UK, Europe, and worldwide to deliver scalable transformation. • Lighthouse projects: Leading high-profile UK initiatives that set benchmarks for global adoption. • Customer excellence: Championing initiatives that improve customer journeys, enhance satisfaction, and build loyalty. • CRM optimisation: Embedding analytics, mapping end-to-end journeys, and driving continuous improvement. • AI innovation: Spearheading AI use case development, automation, and process optimisation.Experienced in stakeholder engagement, matrix leadership, and commercial enablement, I influence without authority—driving clarity, collaboration, and adoption across complex organisations. I thrive at the intersection of people, process, and platforms, empowering businesses to work smarter, act faster, and grow stronger.
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