Catherine Shi

About Catherine Shi

Proactive, coachable, and adaptable risk-taker with an entrepreneurial spirit and a growth mindset. As an honors psychology graduate from the University of Pennsylvania, I have always been mesmerized by the human mind and its complexities. After graduation, I decided to pursue an unconventional path to becoming a fashion model, which has always been my wildest dream. It turned out that the journey wasn\'t as smooth as I imagined, and I encountered various challenges along the way. Unexpectedly, these challenges led me to discover a new passion for high-end luxury marketing and communications. With my natural creativity and ability to connect with people, I realized that I could leverage my modeling experience and psychology background to excel in this field. Since then, I immersed myself in the world of luxury fashion and beauty, consistently updating my knowledge about the latest trends, consumer behavior, industry insights, and marketing strategies. Through hands-on internships and continuous learning at the Parsons School of Design, I have developed a deep understanding of the luxury consumer mindset. I am able to deliver messaging that resonates and inspires desirability, work cross-functionally, and collaborate with internal and external stakeholders to execute integrated campaigns across the marketing, PR, and events capabilities. I am now excited to leverage my creative prowess and strategic brand marketing skills to weave a coherent, immersive, and multisensorial experience for our annual Reverso Stories Exhibition at Jaeger-LeCoultre!

Experience

1. Retail & Crm Coordinator

   Piaget

   Jan 2024 — Present · New York, NY, US

Education

• University of Pennsylvania

  Bachelor of Arts - Psychology with Honors

  2018 — 2022

• Rutgers Preparatory School

  Cum Laude

  2014 — 2018

• Parsons School of Design - The New School

  Master's degree

  2022 — 2023