Catherine Rigby
Head of Digital @Riverside
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WORK HISTORY
Head of Digital @Riverside
Liverpool, GB
Orchestrate evolution and execution of vision for digital CX as well as operating model. Manage digital CX roadmap while also collaborating with Executive Director of Customer Services and Chief Information Officer to deliver CX projects. Oversee all aspects of customer digital products, including app, portal and chatbot. Liaise with Product Owners of website and CCaaS platform to drive strategic, cohesive operations.
SKILLS
ABOUT CATHERINE RIGBY
I architect digital roadmaps and lead marketing operations that produce actionable results.As an innovative and entrepreneurial marketing leader, I know how to create strategic plans that facilitate growth and spark meaningful change. Throughout my career, I\'ve developed a wide range of subject matter expertise across digital transformation, growth marketing, customer research, and performance management. My main focus is on implementing processes centred around strategy, insights, and analytics propositions that combine metrics with creativity to generate growth using an inclusive leadership style.My expertise in modern strategies for productisation, digital marketing, and business transformation has enabled me to consistently ensure continuous improvement and purposefully shape the evolution of commercial strategies that drive engagement and business development. My greatest gifts are my strategic vision, collaborative nature, and ability to execute dynamic marketing and growth strategies. Show me any business and I will accelerate it to its highest potential.Some of my key accomplishments include: Earned commendation from senior leaders throughout my career for having a rare blend of a people-focused leadership style, empathy, stakeholder management skills, and business acumen applied to drive growth and develop future leaders. Constructed new operating model to deliver agile methodologies which enabled Mando to execute business transformation plan. Established vision for successful business proposal and pitch for ‘no right to win’ digital partnership opportunity with £4.1B manufacturing company that generated substantial revenue growth. Oversaw the creation of a content-first approach to the website redesign and build for SES Water which resulted in a 324% ROI for time saved managing unused content. Personable and highly skilled, I bring several years of experience to the table. I offer a track record of positioning products and defining positions using a rare combination of tech savviness, marketing experience, team building skills, storytelling abilities, and decisive leadership.
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