Catherine Pope
Seasoned Public Relations Professional with 20 years of experience within business, tech, consumer and luxury sectors.
- Role
- Senior Vice President, Earned Media at DEVRIES GLOBAL
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Catherine Pope
Experienced communications expert with a demonstrated history of working in the B2B, technology, beauty, lifestyle, hospitality, wellness, design and fashion industries. Skilled in Strategy, Journalism, Corporate Communications, Publicity, and Event Executions. Bachelor of Arts (B.A.) focused in Art History from Trinity College-Hartford.
Experience
Senior Vice President, Earned Media
Jun 2023 — Present · New York, NY, US
Lead the Earned Media Division, overseeing a team of 20+ as the specialist practice lead.Develop and implement strategic communications plans that enhance brand awareness, drive consumer engagement, and support sales growth.Secure top-tier media placements, executive visibility opportunities, and thought leadership platforms for all agency clients.Serve as the primary earned media advisor across the agency, integrating seamlessly into client teams as needed to provide strategic counsel.Support business development efforts by leading earned media strategy for new business pitches and onboarding new clients.Expand existing client engagements by identifying opportunities for incremental growth and increasing retainer value.Contribute to agency-wide leadership as a member of the internal executive team, helping to shape organizational strategy and culture
Education
Trinity College-Hartford
Bachelor of Arts (B.A.), Art History
2001 — 2005
Skills
- Public Relations
- Strategy
- Media Relations
- Broadcast
- Advertising
- Magazines
- Corporate Communications
- Copywriting
- Journalism
- Cision
- Integrated Marketing
- Fashion
- Digital Marketing
- Social Media
- Digital Strategy
- Blogging
- Editorial
- Creative Direction
- Email Marketing
- Marketing Communications
- Strategic Partnerships
- Strategic Communications
- Press Releases
- Content Strategy
- Marketing Strategy
- Publicity
- Brand Awareness
- Social Media Marketing
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