Catherine Parker
Media Planning Manager @Vodafone
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WORK HISTORY
Media Planning Manager @Vodafone
London, GB
Planning and managing Mobile Demand Gen (bi-yearly new product device launches for iPhone, Pixel and Samsung) and Proposition activity across all media channels for the Consumer Enterprise at Vodafone. Working closely with in-house teams as well as agencies for planning and optimisation.Enhanced the social committee set up in my previous role, to encompass a wider team of \'Brand Reps\' which included Business and Consumer colleagues within the Brand Marketing team which launched in March 2025. Led a team of 16 individuals to implement activities across four key pillars of activity: Workplace, DE & I, Events and Charity & Wellbeing. Post-merger, expanded the team in September 2025 to include 11 colleagues from \'heritage\' Three.
EDUCATION
Swansea University / Prifysgol Abertawe
Bachelor’s Degree, Geography
Henley Business School
Level 7 Senior Leader Apprenticeship, Executive Postgraduate Diploma in Management
ABOUT CATHERINE PARKER
Experienced digital marketer with over 8 years experience working in Digital Marketing, Media Planning and Social Media Management. Currently working as a Media Manager at Vodafone UK, in the Consumer Business Unit. Planning and managing the Demand Gen media plans for our handset and proposition activity. Brand Reps Lead - set up and manage a cross-functional programme designed to elevate the Brand team experience and embed our brand values around four key pillars: Workplace, Cultural Diversity and Inclusion, Socials and Events, and Charity.
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