Catherine Ortega
AI Program Manager | Content Marketing Strategist | MarTech Enthusiast
- Role
- Ai Program Manager Ai Software Marketing at AMD
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Catherine Ortega
I\'m an AI Program Manager with a background in Brand and Content Marketing. I\'m passionate about developing data-informed marketing strategies, exploring the implications of AI on technology sectors, planning campaign-oriented content development, and managing cross-functional teams to optimize customer journeys and boost online reputability. I’m currently focused on telling the AI story and harnessing the power of AI for Marketing. I recently had the privilege of leading a hands-on ‘Generative AI for Marketing’ workshop for a 200-member marketing team.
Experience
Ai Program Manager Ai Software Marketing
Aug 2024 — Present · Austin, TX, US
Lead cross-functional alignment for AI content programs spanning editorial planning, social media engagement strategies, and pre-/post-production workflows - Develop innovative content tailored for developer audiences to drive engagement and retention- Collaborate with internal subject-matter experts, peer organizations and ISV partners to create, strategize, and promote content that resonates with AI developers and technical audiences- Gather and analyze content performance data and insights to guide ongoing planning and optimization
Education
Texas State University
Bachelor's degree, English, Writing & Rhetoric
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