Catherine Olaveson
Director of Sales and Marketing @The Dunfield Retirement Residence
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WORK HISTORY
Director of Sales and Marketing @The Dunfield Retirement Residence
Leadership and StrategyResponsible for developing and implementing strategic marketing plan and support business developmentOversee the marketing activities Develop and implement strategic marketing plan, brand marketing strategy, social media plan and customer experiences strategies that support the overall vision and mission of The Dunfield.Work with General Manager and Group President to develop and execute The Dunfield’s brand strategy.Conduct market studies and comparative market analyses Sales• Lease suites through the development and implementation of sales programs andstrategies to meet occupancy targets.• Conduct tours with prospective clients and follow up on qualified leads.• Ensure that all promotional items meet company and brand standards• Develop and monitor budgets and expenses.• Assist residents and their families in ensuring a smooth transition to the residence.• Work closely with other departments for move in, transfer and move out of residence.Marketing and Community Relations• Identify appropriate advertising placements, community events, community mediarelations, and social media platforms in conjunction with the advertising company.• Develop standardized marketing print and digital materials.• Research, plan, budget and coordinate on-site and off-site marketing events to attract prospects and build relationships that lead to new leases• Work closely with the Group President and General Manager to support web projects and digital initiatives.• Expand the online presence of The Dunfield.
EDUCATION
Humber College
International Development and Project Management
McMaster University
Honours Bachelor of Arts, Anthropology and Psychology
McMaster University
Honours Bachelor of Arts, Political Science and Linguistic Cognitive Science
Sheridan College
Professional Modeling and Professional Make Up Artist
ABOUT CATHERINE OLAVESON
A highly recognized community leader with a proven track record of success in relationship development, resident satisfaction, efficient day-to-day operations, government regulatory compliance and business strategy. A twice degreed honours graduate of McMaster University and dynamic Marketing and Public Relations professional with extraordinary relationship management supported by 20+ years of marketing management experience and a decade of interdisciplinary academic achievement. A results-driven leader and collaborator who successfully impacts relationships, revenue, and innovative problem solving without compromising respect, compassion, integrity, or excellence. YWCA\'s Women of Distinction Awards 2016 Nominee for Community Leadership. I am a resident-inspired, community-centric manager. As a principled advocate for the community members and their families, I have created an outstanding reputation of trust and dedication, creating inclusivity for all individuals through dignity and meaningful purpose. I have effectively strategized and managed simultaneous internal and external multi-stakeholder communications to deepen community partnerships and drive the collaborative stages of lasting sustainable change. I am deeply committed to the integration of rights and equality into all levels of service and strategy and am highly recognized as an accomplished public speaker as well as an innovative and resourceful leader with exceptional integrity. Core competencies include: Marketing and Business Strategy Change Management Revenue Maximization Event Management Strategic Communication Performance Standards Public Relations Relationship Management Partnership Development / Accomplished Influencer Multiple Stakeholder Management Results-driven Management Design, Monitoring and Evaluation of Business Development Crisis Management CRM
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