Catherine Michalski
Senior Creative Leader | In-House Studios & Agency | Brand Systems & Creative Operations at Scale
- Role
- Vice President, Global Brand Asset Development at Goliath
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Catherine Michalski
I am a senior creative leader with deep experience building and scaling in-house creative teams in fast-growth, high-volume environments. My strength sits at the intersection of brand, creative operations, and execution, turning complexity into systems that allow teams to do their best work consistently.I have led multidisciplinary teams across brand, digital, social, print, and video, partnered closely with product and marketing leadership, and managed multi-million-dollar budgets. I am known for building the structure behind creative, from brand frameworks and asset management to production workflows, without sacrificing creative quality or speed.I thrive in environments where clarity, collaboration, and trust matter. I lead with a hands-on, “yes, and” mindset, balancing creative ambition with real-world constraints so work ships, scales, and performs.
Experience
Vice President, Global Brand Asset Development
Feb 2022 — Present · US
Responsible for global asset development for hundreds of toys and games distributed in multiplecountries across North America and Europe.Oversees coordination of critical asset communication for global General Managers and Marketing teams.Leads Creative Services in video and photography production (pre to post) for hundreds of brands, developing assets for marketing channels including broadcast TV, digital, print and social.Develops brand style guides for multiple product launches and maintaining existing guides and adherence to those through global oversight of vendors and partners.Managing the Global Asset Management Library, a singular depository for millions of assets with an updated and organized folder structure allowing ease of use for all countries to download and upload assets.Manages 4 in-house editors and producers, 7 external studios and freelance talent on multiple projects.Maintaining and balancing the 1M budget while creating industry-leading marketing assets.
Education
Northern Illinois University
Bachelor of Fine Arts (B.F.A.), Interior Architecture
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