Catherine McCabe
Creative Director | Storytelling Strategist | Brand Consultant
- Role
- Creative Director at Mad Lemon
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Catherine McCabe
Creative Director | Visual Storyteller | Brand Consultant Blending art, strategy, and…
Experience
Creative Director
May 2025 — Present · Denver County, CO, US
Mad Lemon – 1970s-Inspired Brand CampaignCreative Director & ProducerLed creative direction and production for Mad Lemon, a beverage brand campaign inspired by the iconic poolside photography of Slim Aarons. The goal was to transport viewers to a sun-drenched 1970s Palm Springs pool party—channeling retro luxury, bold citrus energy, and the kind of leisure that lingers in memory.My role spanned concept to execution, with a focus on crafting an immersive, story-rich visual identity for the brand. Key responsibilities included:Developing the overall campaign concept, drawing from vintage references and lifestyle aestheticsBuilding detailed moodboards to inform styling, color palette, lighting, and prop selectionSourcing vintage glassware and tactile props to evoke a sense of nostalgia and warmthCurating wardrobe and visual elements that blended playfulness with elevated retro designDirecting on-set styling, framing, and team coordination to ensure cohesive visual storytellingOverseeing post-production for cinematic color grading and tonal consistencyManaging creative communication across the team to maintain alignment with the original visionThe final campaign delivered a transportive, multisensory brand moment—elevating Mad Lemon from beverage to full-blown lifestyle.
Education
University of Mary
Elementary Education and Teaching
Bishop Machebeuf High School
High School Diploma
Metropolitan State University of Denver
Hospitality Administration/Management
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