Catherine Roy

About Catherine Roy

With a solid background in marketing communications and strategic leadership, my role as…

Experience

1. Communications and Marketing Manager for Conferences and Programs

   Vmi Center For Leadership And Ethics

   Aug 2014 — Present · Lexington, VA, US

   The Center for Leadership and Ethics is a department of Virginia Military Institute, a public military-style university with about 1,750 enrolled cadets. The department has three mission sets: Cadet Co-Curricular Programs (cadet clubs), Strategic Engagement programs (conferences, symposia, speaker events), and Leadership Development programming (supervisor training, faculty, and staff core professional development), and is the proponent for the mandatory \'Leadership in Organizations\' course.My role:*Develop and execute comprehensive communication plans to support organizational goals*Conduct research and analysis to inform communication strategies and measure effectiveness*Analyze and report on the effectiveness of communication strategies*Create compelling content for print, digital, and social media platforms*Create engaging content for internal and external audiences, including press releases, social media posts, and email campaigns*Manage multiple projects simultaneously while meeting tight deadlines*Lead the development and execution of communication plans for major campaigns and initiatives*Build relationships with key stakeholders to generate positive coverage*Manage a team of communication professionals and guide messaging for channels*Develop and maintains relationships with internal and external key stakeholders

Education

• Averett University

  Bachelor of Arts (BA), Equestrian Studies/Small Business Management

  1990 — 1992

• ECPI University

  A.S., Computer Networking and Management of Information Systems

  1996 — 1997

• Higher Ed Experts

  Professional Certificate, Social Media and Web Writing for Higher Ed

  2016

• Defense Acquisition University

  None, Contracting

  2012 — 2013

• North Carolina State University

  Pre-Vet Studies, Animal Science

  1984 — 1988

Skills

• Team Leadership
• Sales
• Organizational Development
• Training
• Leadership
• Proposal Writing
• Management
• Web Video
• Copywriting
• Press Releases
• Strategic Planning
• Account Management
• Negotiation
• Social Media
• Advertising
• Government Relations
• Public Speaking
• Blogging
• Public Relations
• Vendor Management
• Business Strategy
• Business Development
• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Event Management
• Budgets
• Event Planning
• SEO
• Trade Shows
• Social Media Marketing
• Marketing
• Strategic Partnerships
• Strategic Communications
• Marketing Communications
• Facebook
• Nonprofits
• French
• Contract Negotiation
• Direct Marketing