Catherine M. e Rhind

General Counsel Global Media, Marketing and Ecommerce @Unilever

London, GB

I lead a specialist team providing legal support to Unilever’s Central Growth Marketing Office. I am the legal business partner to our CMO and leaders of our GMO.• I am Unilever’s global expert on the regulation of digital platforms and services and new technologies. I lead the company’s regulatory responses to EC and CMA investigations which impact the digital advertising and eCommerce sectors alongside my colleagues in Global Media and Competition Legal.• I design governance strategies to mitigate risks in Unilever’s approach internationally to digital marketing and the use of new technology (e.g Generative AI, the Metaverse). I design governance strategies that adhere to regulatory requirements yet are simplified to work in our vast internal & external agency ecosystem.• I am responsible for managing negotiation strategies and concluding complex multi-jurisdictional media contracts with agency networks.• I am Unilever’s global expert on specialist legal topics such as IP rights in music and advertising, IP & software and generative AI.• I am consulted on litigation threats in specialist areas e.g media and media buying, intellectual property rights and musical copyright in digital media.• I am an active member of the WFA and DGX Forum and passionate about the ethical and responsible use of new technologies in advertising & creative industries & the regulation of digital platforms.

Durham University

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