Catherine Lopez-Baldrich

Merchandise Planning & Allocation, and Operations @Patagonia

Boston, MA, US

Catherine transitioned to consulting in 2018 with Patagonia, Inc. remaining as her largest client. She served as a key member of the Merchandise Planning & Allocation leadership team after two years in IT.• Implemented strategies to enhance operations and sales as a key member of the Merchandise Planning & Allocation leadership team including executing a widespread hierarchy change that improved planning and reporting.• Served as liaison between Merchandise Planning & Allocation and IT, effectively translating business needs into actionable system capabilities, such as successfully reconfiguring the planning system when the EU added a second warehouse.• Launched the Global Planning System for Direct-to-Consumer (DTC) operations, providing training and ongoing IT support to team members across the US, EU and Japan. • Managed the in-season reforecasting process for US DTC in the planning system, ensuring seamless integration and execution within Microsoft D365.

Whitman College

Bachelor of Arts in Spanish Language and Literature

Monterey Institute of International Studies

Master of Arts in International Trade Policy