Catherine Kelly

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATHERINE KELLY

As President of Target, I lead our strategic, creative, media, and digital teams to develop ideas that are both memorable and effective. For 27 years - and 20 of those focused on destination marketing - I’ve helped build, reposition, and grow more than 100 brands across sectors from transportation to tourism, education to energy, and tech to retail. Target is proud to be one of Canada’s most awarded independent agencies, with over 500 national and international awards, including the Effies, 12 CASSIES and the Grand Prix for Effectiveness. In 2019, we were named Strategy’s inaugural Small Agency of the Year. A cornerstone of my work has been leading the Newfoundland and Labrador Tourism account, helping bring the province’s natural beauty, culture, and spirit to the world. This isn’t just professional; it’s deeply personal. I’ve travelled extensively, but it’s my journeys across Newfoundland and Labrador - from the Torngat Mountains to the south coast of Labrador, from the tip of the Northern Peninsula to St. John’s - that shape the heart of every campaign we create. I’m a fiercely proud Newfoundlander, and I believe Canada’s marketing industry needs more of the ingenuity, creativity, and fresh perspective that comes from this place. We see the world differently here - and that difference drives the bold ideas we deliver. This is an industry where you can never stand still. We’re always pushing to do better - to make our clients famous, grow their industries, and make our moms (and fellow Newfoundlanders and Labradorians) proud. And the best part? We get to do it from here. Marketing should always take the road less travelled. Hope to see you somewhere along the way.