Catherine Joubert
Product Marketing Manager - Sovra @SOVRA
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WORK HISTORY
Product Marketing Manager - Sovra @SOVRA
Montreal, QC, CA
EDUCATION
Université de Montréal
Certificat, Droit
Cégep Édouard-Montpetit
Diplôme d'études collégiales, Lettres et cinéma
SKILLS
ABOUT CATHERINE JOUBERT
As a Product Marketing Manager at mdf commerce, I am responsible for Market research, Go-to-Market messaging and Sales enablement. I have over 15 years of experience in marketing, product marketing, and go-to-market for technology solutions, and I am certified by the Pragmatic Institute in Foundations of Product Management and Marketing.My strength lies in my ability to tell stories that resonate with customers, by transforming technical data into accessible and relevant information for the target audience. I collaborate closely and effectively with both product, sales and marketing teams, ensuring alignment and consistency across messaging, positioning, and value proposition. I also leverage content marketing, product launch, and customer feedback to drive awareness, engagement, and retention.
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