Catherine Hunter
Creative Director | Brand Strategy | Creative Operations Leader | Building Scalable Creative Ecosystems | Sports Mom ššš„
- Role
- Creative Director at Cornerstone Capital Bank
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Catherine Hunter
As a Creative Director, Iām passionate about building more than just beautiful brands ā Iā¦
Experience
Creative Director
May 2024 ā Present
Lead creative strategy, brand development, and operational infrastructure across Banking, Mortgage, Insurance, Servicing, Treasury, and Commercial divisions, three Roscoe Banks, and 18 Affiliated Business Arrangements (ABAs). ā¢ Manage a multidisciplinary team overseeing 900+ creative projects monthly while governing an ecosystem of over brand assets. ā¢ Developed and launched full brand identities (name, logo, positioning) for two new ABAs in partnership with builder executives and corporate leadership. ā¢ Built scalable self-serve platforms including ProShops (on-demand print/promos) and an Email Signature Generator, eliminating over a month of manual marketing workload annually. ā¢ Spearheaded a marketing resource platform UX overhaul and data integration initiative to automate personalization via SSO/UKG data. ā¢ Partner cross-functionally with Compliance, Legal, IT, Data, and Executive leadership to drive brand consistency, regulatory compliance, and operational excellence.
Education
Shelton State Community College
Business, Management, Marketing, and Related Support Services
2006 ā 2008
University of Alabama
Business, Management, Marketing, and Related Support Services
Springville High School
Advanced Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
2002 ā 2006
Skills
- Lead Generation
- Social Media Marketing
- Real Estate
- Sales Management
- Advertising
- Marketing Strategy
- Sellers
- Online Marketing
- First Time Home Buyers
- Direct Marketing
- Marketing
- Investment Properties
- Indesign
- Photography
- Management
- Photoshop
- Adobe Creative Suite
- Selling
- Sales
- Online Advertising
- Marketing Communications
- Illustrator
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