Catherine Howell
Director of Marketing & Communications - Expert in marketing the brand story, connecting with audiences, and developing consumer strategies.
- Role
- Director of Marketing Communications at Tru Art Color Graphics
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Catherine Howell
In the intricate evolution of my career, the dynamic realm of marketing emerged as my…
Experience
Director of Marketing Communications
May 2024 — Present · Iowa City, IA, US
As Director of Marketing at Tru Art Color Graphics, I lead initiatives that position us as a trusted partner in the commercial print industry. Our company is known for its commitment to quality, integrity, and customer success, and I take pride in building strategies that advance that reputation while embracing innovation.I create campaigns tailored to industries including agriculture, education, healthcare, and real estate by identifying target markets, segmenting audiences, and crafting messages that resonate. A major focus is ensuring our efforts engage customers by addressing real challenges.Highlights of my work include:Developing industry blogs that address common pain points and showcase solutions.Contributing thought leadership in Canvas Magazine and Print Illustrated.Leading the design of a company-wide CRM, creating a one-source-of-truth for account and contact information while delivering actionable sales strategy insights.Establishing social media guidelines to ensure consistent, engaging communication across platforms.Launching LinkedIn training courses to expand professional reach and build brand visibility.Exploring AI’s role in strengthening print and representing our company at the AI Summit at Iowa State University.My approach combines storytelling, data, and technology to connect with audiences and strengthen customer relationships. Whether through digital strategies, CRM insights, or future-focused initiatives like AI, my goal is to help businesses see print not just as a product, but as a powerful driver of growth.
Education
William Penn University
BA
2004 — 2008
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