Catherine Carlson

Experience

1. Marine Marketing Manager

   Lippert

   Aug 2022 — Present

   Develop and implement comprehensive marketing strategies to promote marine products and services across multiple brands and product categories.Conduct market research to identify trends in the marine industry, customer needs, and competitive landscape.Collaborate with shared services team to develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media.Collaborate with sales teams to create compelling sales materials and presentations.Oversee the production of marketing collateral, such as brochures, catalogs, and promotional videos.Coordinate and participate in industry trade shows, exhibitions, and events.Analyze marketing performance metrics and adjust strategies to optimize results.Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Education

• Florida Southern College

  Bachelor of Arts (B.A.), Communications and Advertising

  2001 — 2004

• University of Central Florida

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2006 — 2009