Catherine Gallo
- Role
- Brand Manager at Edgewell Personal Care
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Catherine Gallo
Experienced Brand Manager with a demonstrated history of working in the food & beverages…
Experience
Brand Manager
Aug 2019 — Present
Brand owner and innovation lead responsible for developing portfolio strategies into meaningful consumer experiences which drove profitable growth of over +60% • Developed 3yr innovation roadmap to grow business +30% through outsourcing additional capacity both internally at our factories and external suppliers • Launched a premium product line (Wet Ones Plus alcohol wipe) and entered hand sanitizer category with innovative gel and mists by leveraging consumer insights and CDC guidelines • Managed digital marketing including digital conversion strategy, the Brand’s first DTC website, and brand’s first social media presence delivering +200% above target in online sales within 6 months of launch • Developed foundational brand building guidelines including a Brand Playbook, Brand Positioning, Refined Target Consumer Profile, Social Tone of Voice, and Digital Playbook
Education
University of Massachusetts Amherst
BS, Communication
Sacred Heart University
Master of Business Administration (M.B.A.), Marketing
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