Catherine Fay
Head of Commercial @Worldwide Global Brands Ltd
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WORK HISTORY
Head of Commercial @Worldwide Global Brands Ltd
As Head of commercial, I am responsible for developing and delivering the commercial strategy, driving growth, and managing key customer relationships with major retailers, discounters, convenience stores and wholesalers. My remit is to secure new customers and product listings for own label, brands and licensed products. I manage NPD and PR plans in conjunction with the wider team.Categories include cereals, snacks, cakes, confectionery.
EDUCATION
CIM | The Chartered Institute of Marketing
Professional course , Brand Master Class
Leeds University - BA Hons 2:1
BA Hons 2:1, Business Management and Spanish
Green Head Sixth Form College
A Levels, Business Studies, Spanish, French
CIM | The Chartered Institute of Marketing
CIM Diploma
All Saints High School
GCSE's
SKILLS
ABOUT CATHERINE FAY
Commercial Director |+25 years FMCG & Retail | Own Label, Brand & Product-Led StrategyI began my FMCG career as a buyer in a top 4 supermarket then moved to the supplier side.Key Skills & Commercial Expertise: • Full P&L Leadership (supplier side: from start up £0 to SME’s up to £50m Turnover Responsibility) – Driving revenue growth, margin improvement • Operating at Board-Level - Commercial Strategy – Scaling UK businesses, defining growth roadmaps and delivering sustainable sales and profit growth. • Own Label – Strategic partner to Aldi & UK Supermarkets; category lead, core range architect and sole-supplier success. Supplied 90% of an Aldi category. • Built UK subsidiaries (European / Global parent companies). Examples delivered £14m–£24m, £0-£9m turnover growth in 12-24 month periods • Turnaround Leadership – Reset commercial structures and Reviewed product range portfolios across all customers to improve profit and moved a loss-making operation to profit within 12 months. • Category & Consumer-Led Growth – Utilising insight to create high-performing product pipelines and range expansion (increased air care range from 42 → 260 SKUs across core ranges and special buys). • Innovation & Licensing Commercialisation – Secured and executed major brand licensing partnerships to unlock new retail listings (including Unilever) • Gross Margin & Cost Optimisation – Annual GM improvement through product engineering, packaging improvements, supply chain alignment. • Executive Retailer Relationships – Secured Multi-million-pound tenders, long-term strategic growth plans and onboarding of national supermarkets / discounters to win new business • High-Performance Team Leadership – Built and led high performing, cross-functional commercial teams across sales, marketing, NPD working with category, finance, supply chain, operations, technical teams.Category experience own label and brand :Food: Bakery, Produce, Cheese, Snacks, Cereals, ConfectioneryNon-Food: Fashion, Home Accessories, Houseplants & Flowers, Fragranced Candles & Reed DiffusersLanguages:Spanish (degree / fluent), French (A-level), Italian (basic speaking, strong comprehension). I’ve used all 3 languages professionally.
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