Catherine Fan

About Catherine Fan

Catherine is an expert in Data Science/Machine Learning/Artificial Intelligence in the technology industry. She spent the past decade leading the data science innovation and its business application at Microsoft, the largest U.S. healthcare and insurance company UnitedHealth Group, and automobile platform leader Edmunds. Catherine is passionate about empowering everyone with technology and data intelligence. Her expertise includes predictive modeling, experiment design, and digital marketing. In her current role at Microsoft Azure, she is responsible for overseeing the mid-term forecast of all Azure product offerings, which impacted cloud infrastructure decisions and billions of dollars of annual Capex. She is the winner of the highest platinum award in the field and she has been an invited speaker to multiple conferences. Catherine loves building a healthy, productive, and energized culture. She actively gives back to the data science community by mentoring data scientists and data engineers across different companies. She also serves as reviewer for Microsoft\'s internal machine learning conferences.

Experience

1. Data Science Manager - Monetization Ecosystem

   Meta

   Jun 2025 — Present · Bellevue, WA, US

   Lead measurement methodology and tooling development for core company-wide monetization metrics assessing incremental revenue impact across Meta\'s ads ecosystem (ML models, infrastructure, and product surfaces), directly utilized by C-suite, finance, and all teams interacting with advertiser products to set goals and track progress• Established and own robust measurement strategies for person organization through cross-functional collaboration, driving informed product and investment decisions across Monetization, FAM, and IG monetization pillars that guide billion-dollar investments• Manage a team of world-class senior data scientists building experimentation frameworks and scalable measurement solutions, enhancing measurement fidelity and long-term incremental revenue metric operations/governance while maintaining highest rigor

Education

• University of Oxford

  Exchange, International Politics

• HEC Paris

  Exchange, MBA

  2017 — 2017

• Michigan State University

  BS, Mathematics

• UCLA

  MS, Biostatistics

• UCLA

  Master of Business Administration (M.B.A.)