Catherine O.
Driving Growth Through Digital Marketing, Content Strategy & Brand Storytelling | Strategic Marketing Communications
- Role
- Client Sales Associate at Activate
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Catherine O.
Hi, I’m Catherine (or Cat)! I’m a dynamic marketing professional with a strong…
Experience
Client Sales Associate
Mar 2022 — Present · New York, NY, US
Conduct digital marketing research and audience segmentation to identify high-value opportunities, fueling lead generationand campaign optimization• Partner with marketing and sales teams to develop data-driven content strategies and sales collateral, boosting campaigneffectiveness and driving conversions• Manage pipelines using Salesforce and Tracker, optimizing lead workflows and enabling real-time, targeted outreach• Collaborate cross-functionally to streamline campaign processes and reporting, improving communication and ROI tracking
Education
Fordham Gabelli School of Business
Master of Science - MS
2023 — 2025
Fordham University
Bachelor's degree
2017 — 2020
The Ursuline School
High School Diploma
2014 — 2017
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