Catherine Durnan
Vice President Product Development, Furniture @Corliving Distribution Ltd
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WORK HISTORY
Vice President Product Development, Furniture @Corliving Distribution Ltd
Surrey, BC, CA
Manage the product lifecycle from concept to market, ensuring top quality and compliance under tight deadlines. Work with 40+ factories in Vietnam, Malaysia, Indonesia, and China to negotiate costs, secure exclusive products, and drive efficiencies.• : Foster a data-driven culture by creating user-friendly datasets with pivot tables, turning raw data into actionable insights. Built analytics frameworks for pricing, inventory, and strategy, enabling informed decisions. Streamlined processes, cut go-to-market time by 30%, and drove company-wide adoption of data-driven practices.• : Created innovative furniture assortment strategies using market trends, customer insights, and competitive analysis. Launched 150+ SKUs annually, driving 40% YoY revenue growth across Amazon, Walmart, Wayfair, Home Depot, and B2C channels.• : Partner with cross-functional teams to deliver well-balanced furniture assortments. Achieved 12x higher sell-through and 8x revenue growth versus legacy SKUs.• : Built strong supplier partnerships through trade shows and factory visits. Negotiated factory cost savings and secured up to 20% shipping credits to offset freight volatility and ensure cost efficiency.• : Negotiated on-demand shipping programs with Asian factories to address long lead times. Secured reserved manufacturing capacity for rapid replenishment of best-sellers, balancing inventory while meeting surging demand.• : Created an inventory calculator to optimize order quantities based on warehouse capacity, sales forecasts, and delivery timelines. Collaborated with teams to implement it, improving forecasting, turnover, and minimizing stockouts and overstock.
EDUCATION
Seneca College of Applied Arts and Technology
Intermediate Excel Certificate
ABOUT CATHERINE DURNAN
A versatile product development executive with over two decades of experience driving innovation across furniture, footwear, and fashion industries. What sets me apart is my ability to adapt industry expertise across diverse categories. From furniture to shoes and apparel, I excel at identifying market trends, optimizing supply chains, and launching products that resonate with customers. My approach blends analytical precision with creative problem-solving, enabling me to deliver exceptional results in fast-paced retail environments: • : Launched 150+ SKUs annually, driving 40% year-over-year revenue growth across major e-commerce platforms like Amazon, Walmart, Wayfair, and Home Depot. • : Managed $100M+ in purchases for 100+ stores nationwide, developing private label collections and co-branded initiatives such as Mattel’s Barbie line. • : Founded Nania Clothing Company, successfully managing all aspects of business operations, vendor sourcing, and merchandising to build a profitable brand. My career spans entrepreneurship to enterprise leadership, with a proven track record of driving growth through innovative strategies and operational excellence. Whether developing exclusive product assortments or implementing analytics frameworks that reduce go-to-market time by 30%, I thrive on creating solutions that deliver measurable impact. I am passionate about connecting with professionals who share my enthusiasm for retail innovation, data analytics, and strategic growth. Let’s collaborate to explore opportunities for success in the evolving landscape of e-commerce and retail.
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