Catherine de Las Salas

About Catherine de Las Salas

At Econometricus LLC we have more than eight years of experience in implementing and refactoring R Programming Scripts. We deliver high-quality, no-violation of assumptions advanced analytics results. We communicate findings with the utmost transparency, starting with human-readable R codes, methodologies, and sound-business interpretation of analytics outcomes. Starting with the expertise to joining disparate datasets via complex set operations, at Econometricus LLC we develop algorithms beyond what SQL can do by leveraging advanced matching techniques such as,|> Fuzzy Matching (Optimized String Alignment - considered AI technique)|> Statistical Matching (Nearest Neighbor Algorithms)|> Geographic Matching (Either Manhattan or Haversine Calculation). Further, Econometricus delivers rigorous/unbiased stochastic models on all Ordinary Least Squares Assumptions. That is, We model and relax assumptions for heteroscedasticity, serial correlation, collinearity, Non-zero in the error term. Use cases include:|> Advanced Survey Analytics: Implementation of the American National Election Study Raking Algorithm |> Tone and Sentiment analysis in Central Bank Speeches |> Healthcare Analytics Support |> Marketing Mix Model / Optimization Industry wise, we have worked with Pharmaceutical, Marketing, Insurance. On every project (regardless of dollar amount), We deliver McKinsey Grade Power Point Decks along with all project documentation. Use cases of these projects can be found here:|> https://econometricus.com/advanced-modeling-use-cases/|> https://econometricus.com/analytics-use-cases/ Finally, whenever the client request automation and deployment, we deliver visually appealing and user-friendly web application/dashboards. A couple of use cases can be found in the following links:|> https://econometricus.com/maayo/|> https://econometricus.shinyapps.io/NPI_2/|> https://econometricus.shinyapps.io/Mark_App_2/

Experience

1. Partner-business Development

   Econometricus Llc

   Jan 2018 — Present · Fairfield County, CT, US

Education

• Pontificia Universidad Javeriana

  Bachelor's degree

  2001 — 2005