Catherine Dauphin
Director, Client Success | Programmatic DSP Specialist & Team Leader | Travel Advisor
- Role
- Director, Platform Success at Publicis Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Catherine Dauphin
About MeSenior digital advertising and ad tech leader with 15+ years of experience across digital planning, programmatic media, client services, account management, and people leadership. Proven track record of leading high-performing teams, managing enterprise and mid-market accounts, and driving success through complex sales cycles in fast-moving environments.Deep expertise in programmatic advertising across CTV/video, display, and audio, with a strong focus on client retention, revenue growth, operational excellence, and scalable processes. Known for building trusted client partnerships, coaching and developing talent, and aligning cross-functional teams to deliver measurable business outcomes.Throughout my career, I’ve partnered with leading brands including Ford, Nissan, Merck, Time Warner Cable, Capital One, DTC, Pharma, B2B, Political advertisers and more.Core CompetenciesProgrammatic Advertising (CTV, Video, Display, Audio)Account Management & Client ServicesTeam Leadership & People ManagementTraining, Onboarding & Performance CoachingRevenue Growth & Client RetentionAnalytics, Measurement & OptimizationProcess Improvement & Operational ScalingCross-Functional Collaboration (Sales, Ops, Product)Diversity, Equity & InclusionTools & PlatformsDSPs, Salesforce, Tableau, Jira, Greenhouse, Microsoft Office Suite, Comscore, Moat, DoubleVerify, third-party ad serving dashboards, Concur, Slack, AI toolsRecognized for my calm, strategic communication style, strong work ethic, and collaborative, no-ego leadership approach. I value inclusive team cultures, thoughtful problem-solving, and building environments where people can do their best work.Outside of work, I’m passionate about travel, education, fashion/beauty, and community impact. I currently serve as a Board Member of the DuSable Heritage Association, and active in my school district community.
Experience
Director, Platform Success
Mar 2026 — Present · New York, NY, US
Education
Michigan State University
BA, Advertising
2002 — 2006
Skills
- Interactive Advertising
- Connected Tv
- Advertising
- Online Advertising
- Comscore
- Rich Media
- Mobile Marketing
- Doubleclick
- Customer Service
- Media Planning
- Tier 2
- Event Planning
- Atlas
- Powerpoint
- Microsoft Excel
- Integrated Marketing
- Interactive Marketing
- Account Management
- Digital Media
- Salesforce.com
- Media Buying
- Vindico
- Media Strategy
- Marketing Strategy
- Online Video Strategy
- Mobile Advertising
- Online Marketing
- Strategy
- Automotive
- Crm
- Digital Strategy
- Digital Marketing
- Insight Generation
- Client Relationship Building
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