Catherine Christensen
Marketing Student (Senior) at the BYU Marriott School of Business | Brand & Digital Marketing Enthusiast
- Role
- Brand Marketing Consultant at Marketing Lab At Byu Marriott
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Catherine Christensen
A passion for learning, and an extrovert through and through! I’m a marketing and…
Experience
Brand Marketing Consultant
Sep 2025 — Present · Provo, UT, US
As part of the Brand & Digital Marketing cohort, I consult with clients on how to strengthen their brand presence and improve their digital performance. When not working on client projects, I support the Marketing Lab LinkedIn page in content production, posting, and advertising. Already, I’m learning the value of cross-functional collaboration- each lab member bringing a certain level of expertise within the different channels of marketing- along with the impact of consistent branding to help organizations and businesses connect with their target audiences.Key Contributions & Skills- Optimizing websites for higher visibility through SEO strategy and keyword research- Managing PPC campaigns and refining ad performance for improved ROI- Designing and executing social media campaigns to help drive engagement- Creating and analyzing email marketing campaigns for consumer outreach- Producing content marketing creation that align with brand positioning- Supporting website redesign projects to improve usability and conversion- LinkedIn content production, posting, and advertising
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