Catherine Button
General Manager @Young's Pubs
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WORK HISTORY
General Manager @Young's Pubs
Management of multi-site estate: The White Bear (Tunbridge Wells) and in recent times, also overseeing acquisition of Carpenters Arms, Tonbridge, Post-acquisition support at The Griffin, Fletching, and Operational Support at The Ship, East GrinsteadIn London, The White Horse, Betjeman Arms (in parallel with the Curious Pig, The Curious Pig Kings Cross, The Betjeman Arms St Pancras. Full ownership of refurbishments/ investments including grade one listed building with multiple landlords.COMMERCIAL LEADERSHIPManagement of revenues delivery of wider business KPI’s as well as margin enhancement, and underpinning a strong premium, high margin proposition.PEOPLE DEVELOPMENTLeadership, and development of over 80 team members. Company GM trainer. Graduated with distinction from companies advanced training course CDP. An advisor on Management academy candidates, coaching and mentoring on business plans and how to approach first time GM appointment.Keen on my self-development, I’m currently studying for the Level 5 PLG Operations/Department Leadership Apprenticeship - Degree LevelSERVICE AND PRODUCT DEFINITIONDeveloping food menus and delivering the training, analysing food stocks, delivering a high gross profit (>70%) whilst maintaining a British seasonality menu freshly prepared. Creator of innovative and creative sales ideas to drive individuality, Scales & Ales, Share-coterie, HP Roast, Beaujolais Nouveau – as well as championing wines to improve the customer experience and improve the spend per head.SOCIAL MEDIA AND PROMOTIONS Mailers, delivering a lifestyle approach / Instagrammable moments. Website optimisation. Maximise online presence and active communications, and create a tone of voice of the business
SKILLS
ABOUT CATHERINE BUTTON
A positive, and successful multi-site hospitality leader, thoroughly enjoying contributing to Young’s success and growth, who develops teams and individuals to realise their potential. My enthusiasm takes people with me across multiple sites and supports a premium offer as well as a consistent high-value proposition. I’ve also supported other acquisitions as they’ve joined the group and shared our culture and values. I’ve been appointed as a trainer and mentor to other managers developing their Youngs journey. There’s nothing I enjoy more than bringing the best out in people. It can have an extraordinary impact on guests and the business itself.SKILLS & EXPERIENCEMULTI-SITE MANAGEMENT – Setting hight standards - leaving part of me on site, even when I’m elsewhere.TURNAROUNDS & CHANGE MANAGEMENT – Promoting best practice, spreading the culture & living the values.TEAM LEADERSHIP – Getting people to pull together to common goals – leading continuous improvement.PEOPLE DEVELOPMENT – Coaching, mentoring & training to help them be more objective and effective.SALES – Creative with menus and food, upselling, cross selling and outstanding service.FINANCIALS – P&L, KPI’s, Margin Management, Stock Control, Staffing.SOCIAL MEDIA AND PROMOTIONS – Starting a conversation. Building a buzz. Creating campaigns and content. SEOSERVICE AND PRODUCT DEFINITION – Developing innovative menus, maintaining seasonality and creating other offers seasonal promotions and campaigns, alongside championing wines to provide and better customer experience and improve spend per head.
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