Catherine Bourcier

WORK HISTORY

EDUCATION

SKILLS

ABOUT CATHERINE BOURCIER

I’m a marketing and product strategy professional with deep expertise in consumer insights, market research, customer/user experience, and digital transformation. With experience in both B2B and B2C environments, I bring a structured, analytical approach that helps organizations understand their markets, clarify customer needs, and translate insights into strong strategic decisions.I’ve led wide-ranging initiatives—from market studies and customer satisfaction programs to product innovation, brand positioning, and journey mapping. My work consistently delivers clear insights, actionable recommendations, and measurable impact across marketing, product, and customer experience mandates.My background also includes supporting the development and evolution of both digital and non-digital products, guiding strategic planning, evaluating campaign effectiveness, and tracking business performance through KPIs and ROI. I’m known for simplifying complex information, connecting insights to strategy, and maintaining a strong customer-centric perspective in all projects.Fully bilingual (FR/EN), with extensive training in research methodologies, marketing effectiveness, digital strategy, analytics, and agile frameworks.Key Skills:• Develop efficient work processes• Identify action-oriented solutions• Simplify complex concepts and data• Stay updated on new trends, techniques and tools• Supervise, and mentor teamsProfessional Attributes:• Professional, reliable, and autonomous• Methodical, rigorous, and committed• Insightful and strategic• Courteous and respectful• Customer-centered approachAdditional Training : Chat GPT certification, AI Masterclass, Scaled Agile Framework certificate (SAFe), Advanced Diploma in Utimate Digital Marketing Program (Shaw Academy), Diploma in Digital Marketing (Shaw Academy), Diploma in Google Analytics (ITU), Facebook Insights (ITU), Focus group moderator (MRIA), Brand management (Infopresse); Advertising effectiveness (ACA); Media planning (SVTME); Customer satisfaction evaluation (PMRS); Research project management (Burke Institute)