Catherine Bodock

About Catherine Bodock

I am a business consultant and marketing and advertising professional with more than twenty-five years of experience. I\'ve worked for advertising agencies and the media and teach advertising and marketing courses at local colleges. Two years ago I combined my marketing and education experience and started High Expectations Marketing – a full-service consulting and marketing agency that specializes in emerging industries – especially cannabis. My specialties are integrated marketing and communications strategy, consumer behavior, media and event planning, social media management, campaign management and evaluation, resource development, and community, public, and media relations. I believe in marketing transparency and adhere to the principles of ethical marketing. Successful marketing is truthful, engaging, and respectful of the audience.• MBA with concentration in Marketing.• 25+ years of progressively responsible experience as a marketing, communications, and advertising professional.• 15 years supervisory experience.• Excellent communication, presentation, and negotiating skills. • Strong interpersonal skills and the demonstrated ability to cultivate and maintain positive and productive relationships with supervisors, staff, media representatives, advertising agencies, and others.• Exceptional organizational and time management skills. The ability to work independently, set priorities, manage multiple complex projects/tasks/events, meet deadlines, stay on-budget to achieve organizational and personal goals.• In-depth knowledge of and experience delivering marketing and communications concepts and strategies. • In-depth knowledge of and experience managing the design process: art direction, copy writing, editing, layout, photography, websites, website usability, and content management.• Demonstrated leadership and supervisory skills with experience collaborating with internal and external teams to set and achieve objectives. • Excellent written and verbal communication skills. • Excellent computer skills and proficiency with a variety of computer applications.• Experience managing budgets and improving marketing ROI.

Experience

1. Adjunct Instructor

   DeSales University

   Jul 2019 — Present · Allentown, PA, US

   Adjunct instructor of marketing and advertising classes.

Education

• MBA, Kutztown University

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2003 — 2004

• Kutztown University of Pennsylvania

  Bachelor of Fine Arts (BFA), Photography

  2003 — 2004

Skills

• Event Management
• Crm
• New Media
• Strategic Planning
• Advertising
• Public Speaking
• SEO
• Blogging
• Online Advertising
• Social Networking
• Social Media Marketing
• Public Relations
• Media Relations
• Management
• Marketing Strategy
• Photography
• Marketing Communications
• Facebook
• Marketing
• Teaching
• Sales
• Email Marketing
• Copywriting
• Web Design
• Media Planning
• Training
• Editing
• Creative Writing
• Graphic Design
• Account Management
• B2b
• Direct Marketing
• Higher Education
• Creative Direction
• Press Releases
• Leadership
• Sem
• Strategy
• Event Planning
• Social Media