Catherine Aust

Catering Sales Manager, the Valley Hotel @Valor Hospitality Partners

Birmingham, AL, US

Drive catering revenue through proactive sales strategies, client relationship management, and execution of high-impact events• Manage incoming inquiries and secure new business through networking, outbound sales calls, and site visits• Plan and coordinate all aspects of events, from initial proposal to final execution, including contracts, BEOs, and interdepartmental communication• Collaborate with banquet, culinary, and operations teams to ensure seamless event delivery and client satisfaction• Maintain a strong portfolio of accounts and consistently meet or exceed revenue targets• Represent the hotel brand with passion and professionalism, contributing to a culture of hospitality excellence

Northeastern University

Bachelor of Arts - BA