Catherine Arreazola
Supervisor, Programmatic @Empower Media
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WORK HISTORY
Supervisor, Programmatic @Empower Media
Chicago, IL, US
Lead programmatic efforts for PetSmart across multiple DSPs. Develop and execute training on multiple processes across the account. Develop and execute onboarding plans for new team members and further develop existing team members organizational skills. Attend client facing meetings as a programmatic SME to answer technical questions, recommend A/B tests, and contribute/approve campaign strategy. Find, test, and lead communication with creative solutions partners to ensure PetSmart has the best high impact creative for the best price.Assist the company with the development and rollout of a project management system across both the Investment and Planning teams.
EDUCATION
Barrington High School
High School Diploma
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Advertising
University of Illinois Urbana-Champaign
Master of Science in Advertising
ABOUT CATHERINE ARREAZOLA
Catherine is a dedicated and committed leader, teacher, and team player with a strong passion for problem solving, digital advertising, and making a positive difference in people’s lives. She deeply values knowledge, learning, and teaching and excels at onboarding, training, and process documentation. Catherine truly believes one should never stop learning! At Empower Media, she leads all programmatic efforts for PetSmart. Catherine serves as a vendor contact and coordinates work between Empower and their DSPs, DMPs, and creative solutions companies. Catherine also works closely with planning and strategy members to increase programmatic knowledge and improve programmatic plans.
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