Catherine Armstrong

Change Partner @Lloyds Banking Group

Birmingham, GB

As a Change Partner at Lloyds Banking Group, I play a central role in supporting and driving change across all branches, including Lloyds, Bank of Scotland, and Halifax. My primary responsibility is to partner with change raisers to ensure that front-line colleagues receive the right communications, training, and support as we implement new initiatives.I work closely with senior stakeholders to ensure that the change landscape remains manageable, absorbable, and engaging for our colleagues, balancing the need for transformation with the reality of day-to-day operations.Some of my most notable projects include:Co-Serving Project: I’m currently supporting the rollout of co-serving across all branches, enabling colleagues to serve customers seamlessly across the Lloyds, Bank of Scotland, and Halifax brands.Knowledge Management System Transformation: I played a key role in transitioning our Knowledge Management system to a more AI-driven platform, enhancing the way our colleagues access and share information, improving efficiency and collaboration.By working collaboratively across teams and maintaining a colleague-first approach, my focus is on ensuring smooth transitions, improving the colleague experience, and making change feel both relevant and sustainable.

University of Northampton

MBA, Business Administration

Warwickshire College

History, Psychology, English

The Management Centre, Bangor University

Practitioner of Neuro-Linguistic Programming (NLP)