Catherine A. P.

About Catherine A. P.

I’m a senior content strategy and internal communications leader specializing in enterprise employee engagement, executive messaging, and employer brand storytelling.I lead large-scale communications initiatives across complex organizations, partnering with HR, brand, product, and leadership teams to translate business strategy into clear, human-centered narratives. My work spans internal communications, benefits content, culture campaigns, and executive messaging for enterprise audiences.Currently, I serve as Executive Director, Senior Lead Content Designer and Enterprise Communications Lead at Wells Fargo, where I drive content strategy for large-scale employee programs and cross-functional initiatives supporting hundreds of thousands of employees.Previously, I held senior leadership roles across marketing, digital experience, and communications at Delta Air Lines and Truist, bringing a blend of strategic storytelling, operational rigor, and stakeholder leadership to every engagement.I’m most energized by ambiguous problems, complex stakeholder environments, and building content systems that create clarity at scale.I’m passionate about building enterprise content systems that support employee experience, executive messaging, and organizational change.

Experience

1. Executive Director, Senior Lead Content Designer

   Wells Fargo

   Jan 2023 — Present · Charlotte, NC, US

   Lead enterprise content strategy for internal employee communications across benefits, culture, and large-scale engagement campaigns supporting hundreds of thousands of employees.• Own content strategy for multi-channel employee initiatives across company-wide programs at enterprise scale• Partner with executive stakeholders, HR Communications, Employer Brand, and cross-functional teams to translate business priorities into clear, human-centered employee messaging• Drive end-to-end campaign strategy, including editorial planning, messaging frameworks, and content governance across complex stakeholder environments• Lead high-visibility enterprise programs, aligning creative direction with business objectives to improve clarity, engagement, and adoption• Influence across matrixed teams to deliver cohesive narratives in ambiguous problem spaces• Develop repeatable content systems and frameworks that enable consistency, accessibility, and scalability across internal channels

Education

• Northeastern University

  BS, Journalism/Economics