Catherine House

About Catherine House

I close multi-million-dollar partnerships with complex organizations by crafting go-to-market strategies that work.I\'m deeply curious and customer-obsessed, with a consultative, ROI-driven approach shaped by my experience across private equity, consumer, and B2B tech.I\'ve spent years between boardrooms and cross-functional teams identifying and executing growth opportunities, driving operational efficiencies, and launching new markets and products. I draw on deep customer insights and proven sales frameworks to build genuine, multi-threaded stakeholder relationships rooted in credibility and trust.At illuminateAI, I’ve led GTM strategy and pipeline execution, navigating long sales-cycles to secure design partnerships and enterprise wins with fast-growing global brands.Ex L Catterton ($35B+ private equity fund), LVMH, Sephora, Rothy\'s and MBX Cosmetics.Key achievements:ENTERPRISE SAAS B2B SALES / STRATEGIC PARTNERSHIPS - Drove new business growth by developing and executing B2B sales & GTM strategies, and securing enterprise partnerships with $1B+ beauty brands for retail technology startup. Exceeded $1M annual quota. Delivered strong KPI\'s for lead customers such as elf Beauty: 3x conversion rate and +30% monthly app downloads. BUSINESS DEVELOPMENT / STRATEGIC PARTNERSHIPS - Negotiated and secured Sephora USA partnership to launch new Korean skincare brand across 200 stores and Sephora.com, driving market entry and revenue growth ($4M annual forecast).PE PORTFOLIO OPERATIONS - Engaged senior leaders across 6 multi-$1B+ portfolio companies to identify and deliver on growth opportunities. Built trusted relationships and influenced P&L outcomes through consultative solutions, including $2.5M in cost savings. PE SALES GROWTH - Led US growth initiatives for L Catterton F&B portfolio company. Delivered $1M+ in incremental annual revenue by developing new revenue streams and closing high-value deals with NFL and Salesforce. Exceeded quota by $200K (125% of target). INTERNATIONAL BUSINESS DEVELOPMENT - Owned business development and GTM execution for Rothy’s China launch ($1B market cap consumer brand). Built 3-year GTM strategy & P&L, developed partnerships, and supported marketing activation across BorderX, WeChat, and DTC.

Experience

1. Business Development & Strategic Partnerships

   Illuminateai

   Aug 2021 — Present · Austin, TX, US

Education

• The University of Edinburgh

  Masters & Bachelors, Chinese & French

  2004 — 2009

• Oakham School

  International Baccalaureate, Major in French, German & History

  1996 — 2003