Catherine Groya
Unicorn Creative: Thinker, leader, thought provoker, brand lover, multifaceted, problem solver.
- Role
- Senior Manager Brand and Creative at Goal Zero
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Catherine Groya
With 9 years of experience in the outdoor industry, 13 total, I help outdoor brands turn durable gear into story-driven campaigns that boost sales and customer loyalty — I lead brand creative at Goal Zero, where we make portable power feel essential and aspirational, as well as self proclaimed Chief Vibes Officer.
Experience
Senior Manager Brand and Creative
Dec 2023 — Present · Salt Lake City, UT, US
Creative director for brand and marketing initiatives as well as brand strategy and positioning
Education
Kutztown University of Pennsylvania
BFA, Communication design
2008 — 2011
Louisiana State University
Post Baccalaureate Certificate, Construction Management
2020 — 2021
Skills
- Advertising
- Photoshop
- Adobe Photoshop
- Creative Direction
- Vector Illustration
- Visual Communication
- Indesign
- Logo Design
- Illustration
- Posters
- Graphic Design
- Art
- Branding & Identity
- Typography
- Illustrator
- Art Direction
- Corporate Identity
- Adobe Illustrator
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