Caterina Stocco
- Role
- Planning and Merchandising Manager - Pomellato Americas at Kering
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caterina Stocco
Highly accomplished and results-driven leader with extensive experience in developing and…
Experience
Planning and Merchandising Manager - Pomellato Americas
Mar 2016 — Present
Pomellato & DoDo Planning and Merchandising Manager • Follow product life circle, from launch to point of entry to delivery of goods - Jewelry and Eyewear – North and South America • Focused on High Jewelry strategic opportunities. Successfully driven Brand to a double-digit growth in High Jewelry within the Americas region. • Revenues, BDG and reforecast driven based on business strategies and changes in business plans. Focus on identifying business opportunities and risks in-season through analyzing sales performances, carry-over performance and inventory analysis • Productivity oriented: performances of existing and new products in portfolio. Managed to increase share of Best sellers in the market. Leader of successful opportunities for obsolete and unproductive stock. Reduced obsolete of regional stock by 90%. Generated +500% increase in sales in sales. • CRM & Clienteling synergy: strategic player with a very close eye to CRM data and trends. Lead product driven opportunities to target new and/or existing clients, flexibly adapting the product assortment to the strategy. • Created and implemented successfully merchandising Model Stock for Corporate and Retail segments. Develop brand appropriate seasonal assortments measuring productivity and coverage. • Manage Wholesale assortment revisions and ensure stock needs are met to reach monthly and yearly targets. Guide and develop product mix for Sample collections, Trunk Shows and Trade Shows. • Driven by strong strategy on competitive pricing. Focus price comparison & product margin analysis. Successfully driven Pomellato Brand though complete pricing re-structure in 20••••21 • Since January 2021: added responsibility to overlook Regional Operations: improved efficiency through implementation of new shipment schedule, created KPIs to monitor shipping and After Sales, synergy in monthly deliveries from production to store doors, 100% more effectiveness in New Openings implementation.
Education
Università Bocconi
Management of Fashion and Luxury companies
Università Cattolica del Sacro Cuore
Scienze dei beni culturali
Università Cattolica del Sacro Cuore
Cultural Resource Management
Skills
- Merchandising
- Luxury Goods
- Luxury
- Diamonds
- Jewelry
- Fine Jewelry
- Analisi Dei Trend
- Visual Merchandising
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