Caterina Rossi

Content Specialist Marketing Area @Innova Finance | Finanza Agevolata

Bologna, IT

Main responsibilities- Create content for blog posts, website, landing pages, brochures, email campaigns, and social media- Write internal and external communication materials, including newsletters, press releases, and presentations- Support the development and execution of content strategies focused on brand awareness, lead generation, and conversion- Collaborate on multi-channel marketing campaigns with targeted messaging- Coordinate closely with graphic designers to ensure cohesive visual and written communication- Manage the editorial calendar to ensure timely content production and publication- Maintain and adapt the brand’s tone of voice across all platforms- Conduct research on market trends and relevant topics to produce valuable, up-to-date content- Use CMS tools (e.g, WordPress) to publish and manage website content- Support lead nurturing through engaging email marketing content- Monitor performance metrics to continuously refine content strategy- Organise internal events (meetings, team-building sessions) and coordinate company participation in trade fairs and industry events.