Cat Bohnenberger

Experience

1. Specialist, Marketing and Digital Media

   Eastern State Penitentiary Historic Site, Inc

   Feb 2025 — Present

   Manage social media across platforms, including content development, scheduling, and audience engagement, while maintaining a master content calendar.• Produce monthly analytics reports to evaluate performance, identify trends, and inform ongoing social media and digital marketing strategy.• Develop and execute paid social advertising campaigns, including audience targeting, creative development, and performance tracking.• Support email marketing campaigns and broader audience communications through content development and distribution.• Contribute to integrated marketing campaigns for exhibitions, public programs, and seasonal events, using engagement data and performance metrics to refine strategy.• Design marketing and communications materials in-house, including advertising creative (billboards, digital ads, bus shelters, kiosks), site signage, visitor materials, and presentations.

Education

• Lawrence Herbert School of Communication

  Bachelor's degree, Public Relations, Advertising, and Applied Communication