Catarina Oberlander
Product Marketing at Microsoft
- Role
- Product Marketing Manager, Manage Risk & Privacy Journey Lead at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Catarina Oberlander
Product Marketing Manager with over 6 of experience with marketing and data science in tech companies. MBA graduate from the Tepper School of Business. 2022 CMU Tepper MBA graduate with Technology Strategy & Product Management track; concentrations in Marketing, Strategy, Business and Technologies & Organizational Behavior and Theory International background; I have visited over 20 countries in 6 different continents. Of these countries, I have called 4 of them my home at different points in my life 3 years as a BI analyst in one of the largest e-commerce\'s in LatAm. Analyzed customer purchase habits, churn, payment defaults and recommended strategy to commercial teams. Analyzed email marketing patterns and sales to determine the most effective email type for each public. Too niche email marketing messages and segmentation were resulting in poor ROI. Recommended an optimized process and consequently increased revenue. Over 3 years experience in dynamic audiobook startup Ubook, collaborated with cross functional teams throughout the whole company on a multitude of projects. Constructed clustering system utilizing 5 different variables to identify customers that had highest purchasing frequency at highest margins to improve results in e-mail marketing initiatives. My passion for technology and ownership mentality, led to the adoption of new tools at the company, international launches and the execution of a project that was critical to passing the due diligence audit. Decreased costs in royalties payments by 30% by automating the payment calculation system. Collaborated with different departments to understand their needs and project requirements. Developed the project with help from technical teams and delivered a system that surpassed expectations.
Experience
Product Marketing Manager, Manage Risk & Privacy Journey Lead
Jul 2023 — Present · Redmond, WA, US
PMM Customer Journey Lead for Manage Risk & Privacy products
Education
Carnegie Mellon University - Tepper School of Business
Master of Business Administration - MBA
University of Chicago
Bachelor of Arts (B.A.)
FGV - Fundação Getulio Vargas
Post Graduate Business Course
Université Paris-Sorbonne
Français Professionel Niveau B2
2012 — 2012
Pontifícia Universidade Católica do Rio de Janeiro
Continued Professional Education
2014 — 2014
British School of Rio de Janeiro
International Baccalaureate
2007 — 2008
FGV - Fundação Getulio Vargas
Continued Professional Education
2015 — 2016
Skills
- Research
- Market Research
- Strategy
- Analysis
- Microsoft Office
- Adobe Analytics
- Integrated Marketing
- Returnpath
- Sql
- Sas Programming
- Public Speaking
- R (Statistic Program)
- Data Analysis
- Arcgis
- Adobe Creative Suite
- Marketing
- Responsys Interact
- Social Media
- Leadership
- Program Management
- Social Networking
- Email Marketing
- Marketing Strategy
- Social Media Marketing
- Comscore
- Microsoft Excel
- Crm
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