Catarina Carvalho
Creative Strategist & Designer | Expert in Brand Strategy and Innovative Campaigns | With nearly 10 years of experience, I help brands turn ideas into powerful stories that engage and inspire their audiences.
- Role
- Brand Manager at Ascendant Group
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Catarina Carvalho
With a strong foundation in graphic design, I’ve spent over a decade refining my ability to translate ideas into visually compelling stories. My design journey has taken me from creating unique brand identities to leading creative projects that resonate with audiences and drive results. Over the years, I’ve developed a passion for blending creativity with strategy, ensuring that every design not only looks beautiful but serves a purposeful function.As I transitioned from graphic design into brand strategy, I honed my skills in shaping the visual and strategic direction of brands. This led me to my current role as Brand Manager at The Ascendant Group Branding, where I help shape the identities of executives and companies. At Ascendant, I work with high-level professionals to develop and execute strategies that elevate their brands, build recognition, and forge deeper connections with their audiences.At the core of my work is a commitment to delivering innovative solutions that align with both business goals and creative vision. From fine-tuning brand messaging to overseeing design execution, I ensure every detail is meticulously crafted to create a lasting impact. Whether it’s through strategic planning or hands-on design execution, I’m driven by the desire to make brands shine and stand out in today’s competitive landscape.
Experience
Brand Manager
Sep 2025 — Present
Lead strategic branding initiatives that drive client growth, ensuring alignment with personal/business objectives and maximizing brand visibility across platforms.Develop cohesive visual brand identities and craft compelling storytelling strategies to enhance brand positioning and engagement.Foster strong client relationships, delivering personalized strategies and insights to drive long-term brand success and satisfaction.Apply H2H (Human to Human) branding principles and data-driven analysis to refine strategies, optimize client engagement, and ensure competitive differentiation.
Education
Pennsylvania College of Art and Design
Bachelor of Fine Arts (BFA), Graphic Design
2014 — 2015
St. Bede’s Internatinal Summer School.
Summer School, English Language and Literature, General
2007 — 2007
Newark High School
High School/Secondary Diplomas and Certificates
2012 — 2013
St. Mary’s University College.
Summer School, English Language and Literature, General
2009 — 2009
Colégio Santa Doroteia
High School Equivalence Certificate Program
2009 — 2012
University of Delaware
Bachelor of Fine Arts - BFA, Fine/Studio Arts, General
2015 — 2019
IADE
Bachelor of Fine Arts (BFA), Design
2013 — 2014
Ar.Co
Painting
2010 — 2010
Box Hill School.
Summer School, English Language and Literature, General
2008 — 2008
Skills
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Powerpoint
- English
- Windows
- Research
- Outlook
- Photoshop
- Public Speaking
- Illustrator
- Autocad
- Graphic Design
- Photography
- Adobe Acrobat
- Adobe Creative Suite
- Mac
- Flyers
- Business Cards
- Digital Illustration
- Illustration
- Digital Photography
- Brochures
- Logo Design
- Drawing
- Layout
- Web Design
- Adobe Photoshop
- Teamwork
- Management
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