Catana Richter

About Catana Richter

Experienced Finance and Business Planning leader in the leisure, online retail and software development industries such as Theme Parks & Resorts, Aviation, Cruise Lines and Video pay. I am well-versed in forecasting, budgeting, and capital-operating annual planning analysis. Being a strategic partner supporting Technology and Operations Business Partners, I build and optimize processes and models to ensure smooth execution, effective communication, and efficient decision making with internal customers and stakeholders.

Experience

1. Sr Lead Portfolio Manager - Product Marketing Analytics

   DIRECTV

   Sep 2022 — Present

   Quarterly Awards: Elite Leadership Recognition (We Deliver), On the Spot (We Deliver), Elite Leadership Recognition (We Care), Elite Leadership Recognition (We Challenge)Own the Performance Analytics and Governance of the Strategic IntegratedOperating Plan Initiatives across all the DirecTV Products.Lead Forecasting and Automation models to provide key inputs and metrics forRetention & Acquisition insights and Campaign Analytics teams driving alignmentacross key functional areas (Marketing & Sales, Corporate Strategy, Finance, IT) andC-suite stakeholders.Work cross-functionally (sales and retention strategy, pricing, product, sales, andservice) with the Delivery Teams of the Initiatives to identify key drivers of the Actualperformance versus Targets during Weekly Headlines readouts. Holisticmanagement of cross enterprise Churn and Sales initiatives.Participate in DMAIC deep dives to analyze under/over performance root causes andcome up with strategies for risk management and for the development of theOutlook monthly, quarterly and annual planning cycles (IOP).Experience in process Improvement, developing SOPs, streamlining portfolioconsolidation and visual communication tools to convey complex scenarios forleadership decision making.

Education

• Escuela Superior Politécnica del Litoral

  Bachelor’s Degree, Economics

  2008 — 2010

• University of Central Florida

  Master of Business Administration (M.B.A.), Finance

  2016 — 2019

• American School of Guayaquil

  High School, Math and Physics

  2002 — 2008

• University of New Orleans

  Bachelor’s Degree, Finance and BusinessAdministration

  2010 — 2011

Skills

• Budget Development and Analysis
• Hard Under Pressure Worker
• Strong Customer and Interpersonal Relations
• Skilled Trainer and Multi-Tasker
• Marketing Research and Purchasing Analysis
• Type 75 Wpm
• • Proficient User of Ms Office (Word, Excel, Powerpoint, Access and Outlook)
• Effective Communication Skills
• Proficient in English and Spanish
• Quick Learner
• Well Develop Problem Solving Skills
• Negotiation