Catalina Monsalve

About Catalina Monsalve

Catalina Monsalve is a Colombian-born queer Creative Director based between New York City and Los Angeles. With a focus on elevating everyday brands, her work blends cultural relevance with distinctive visual aesthetics.Key Skills & Experience:14+ Years of Experience: Leading impactful campaigns for global brands like Instagram, Ray-Ban, Target, Dave & Buster\'s, Wrangler, Airbnb, and Walmart Fashion.360° Marketing: Developing comprehensive marketing strategies across various channels, including TV, OOH, activations, and BTL.General & Multicultural Marketing: Leading strategically driven Multicultural and Total Market campaigns from ideation to production.Strategic Brand Positioning: Developing effective brand positioning and messaging.Client Partnerships: Building strong relationships and presenting compelling work to executive-level clients.Visual Storytelling: Crafting visually striking and emotionally resonant campaigns.Navigating Complex Challenges: Skilled in solving complex brand challenges and driving business growth.Looking for-Long-term freelance and consulting opportunities in fashion, technology, athletics, and hospitality-End-to-end campaign leadership, from concept to completion- Remote & Hybrid Worldwide;)-> <-

Experience

1. Creative Director

   Yard

   Jan 2026 — Present · NY, US

Education

• New York City Tech CUNY

  Communication Design, Advertising

  2007 — 2011

• School of Visual Arts

  Continuing Education, Integration and Digital Advertising

  2012 — 2016

Skills

• Logo Design
• Advertising
• Social Media Marketing
• Adobe Creative Suite
• Creative Strategy
• Online Advertising
• Photography
• Brand Development
• Layout
• Corporate Branding
• Graphic Design
• Branding & Identity
• Social Media
• Digital Strategy
• Typography
• Concept Development
• Indesign
• Photoshop
• Team Leadership
• Copywriting
• Ideas Development
• Art Direction
• Digital Marketing
• Creative Direction
• Interactive Advertising
• Illustrator