Catalina Mejía Rodríguez
Communications & Events Manager Europe @Valmont Group
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WORK HISTORY
Communications & Events Manager Europe @Valmont Group
Strategic and creative thinker leading the communication strategy on a European scale. Creating and implementing unique digital and offline communications plans. Developing a European strategy for feature stories, editorial reports, product placement in digital and traditional media. Managing relationship with 7 external press agencies across Europe. Managing all written communications such us press releases, event speeches, interviews and social media content production. Expert organizing and managing press conferences, launch events and special events (art, key sponsorships, fashion weeks…) across Europe. Leading the Communications & Events team (1 person and 5+ people x special project/event) developing them actively.
EDUCATION
Universidad Jorge Tadeo Lozano
Marketing and Advertising, Bachelor Degree
Hochschule Furtwangen
Executive Master in International Business Management, MBA - Master in Business Administration
SKILLS
ABOUT CATALINA MEJÍA RODRÍGUEZ
Human leader with 15+ years of international Marketing & Communication experience in Luxury / Cosmetics / Automotive / Real State, delivering high quality and excellent results. Determinate: dreaming with a goal and making it happen. I love building businesses as a team and working in highly trusting environments. 9+ years as Senior Marketing Communication & Trade Marketing Manager. All rounded senior marketer with extensive experience in Communication, Digital Social Media, Trade Marketing, Sales, Public Relations, Press and Team Management. Multicultural, I lived and worked in 3 countries (Colombia, Germany and Italy), I speak 3 languages fluently and I collaborated with 30+ nationalities. KEY COMPETENCES: 1⃣ Trade & Digital Marketing Strategy 2⃣ Strategic Communications3⃣ Creativity & Innovation4⃣ Organisation & Planning5⃣ Business Analytics 6⃣ Human Leadership7⃣ Team Development & Talent Management8⃣ Change Management & Resilience KEY ACHIEVEMENTS : 1⃣ Implemented omnichannel communication campaigns in Europe aligning messages across all media (digital / online + offline) and 7 press agencies to increase overall impact and payback. 2⃣ Designed, developed and executed New B2B trade marketing deals concept (easy to buy & easy to sell). 4 times per year x 3 types of deals in each of the 4 distribution channels. Deployed 14+ trade offers, impacting 120+ clients each year! 3⃣ On-boarded 6 new corporate B2B customers (3 Luxury Hotels + 2 Luxury Department Stores + 1 Artistic Perfumery) managing the entire sales cycle: from prospection to sales closure and follow-up. My colleagues say about me that I am a positive leader, a team player, strategic, creative, a quality deliverer and an order lover.Catalina Mejía Rodríg••••••••@hotmail.com +39••••••••77
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